I am Machteld Rijnten, the founder of Sirkulèr.
As a graduated designer I have had the pleasure to support many brands in drafting and implementing their communication and digital strategy in the role of creative / strategy director in the past 26 years.
I have built teams, developed methodologies to make websites perform better and helped clients implement the right steps to stay digitally relevant. But nowadays function is increasingly taking over from design, while data wins over creativity. I missed the real design work, material and personal connection, but above all I missed the relevance of what I did.
I then decided to take a step back and return to my basic starting point: As a designer, I want to dedicate my time and inspiration to something good.
This has led me to take a turn in my career and to focus more on sustainable interior design. With my sustainable way of living and thinking I have completely stripped and rebuilt several houses, using eco materials, refurbished furniture and second-hand design. This made me truly happy.
It was time to follow my heart. And so Sirkulèr was born.
It has become my mission to make you feel better in and about your home. To think about more sustainable choices in your interior, but also about how to let your personality flourish/you reflect your personality in your interior.
"Sirkulèr designs with the eye and the heart. Home is your personal living environment. That's why you feel better in a Sirkulèr house"